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Use cases

Pharma

Web Scraping for Medications

Using web scraping and RPA tools, medication prices are extracted from websites. This data is combined with information from open data sources,...

Demand forecasting

By analysing data from various sources and using Machine Learning algorithms, the system can automate demand forecasting, thereby optimising procurement and purchasing...

Drug Price Prediction

By utilizing computer vision technologies, we can extract information regarding in-store habits. By aggregating this with campaign data, we can generate high-value...

Social Media Sentiment Analysis

Sentiment analysis is an automated process for analyzing text to interpret and extract subjective information. Through machine learning and text analysis, these...

Customer Segmentation

Segmentation allows customers to be divided into groups based on common characteristics. We anticipate consumer behavior by aggregating information from different sources,...

Channel Attribution Models

Attribution models provide a set of rules that allow assigning a specific value to the channels a user has interacted with before...

Marketing Strategy Recommender

The use of Machine Learning techniques for segmentation allows us to understand the different types of customers a company has, facilitating the...

Lead Scoring

Lead scoring is the process of assigning a numerical score to each lead generated for a given business. This process helps the...

Social Network Analysis

Social network analysis covers the study of consumer behavior and their interactions, both with other users and with different services. From a...