LISDATA: Your allies for change

A New Brand for a New Era

Since last year, LISDATA has been immersed in a rebranding process to adapt to the context of profound transformation we are all experiencing in the business world. A journey with a clear objective: to help you more and better.

Many months have been spent in reflection and debate, analyzing the context, sharing visions, and defining objectives. We have examined ourselves from top to bottom, inside and out, to move forward, to improve. And we want to share with you the fruits of this entire process, which we hope will enable us to offer you the best solutions in these times of change.

Since we began this adventure in 2013, we have grown alongside you. We have led and supported profound changes in many companies, large and not so large, from which we have also learned a great deal. On this shared path, throughout this time, we have reached three conclusions that have guided us in this rebranding process:

• Technology and data are shaping the present and will define the future. They are no longer an option. A globalized world like ours requires companies, to ensure their competitiveness, to manage and leverage their data, to embrace what we call data-driven approaches, because they will only be efficient, profitable, and sustainable if they base their strategy, if they rely, on big data. In an increasingly present future, companies will not compete; supply chains will.

• People are key in this entire digitalization process. Digital transformation requires people to advance with it, to acquire new habits and knowledge, to support our ingenuity and capabilities with everything technology offers to make our ideas viable and meet our needs. And at LIS, we never want to lose sight of that dimension, neither in our own business essence nor in projects with our clients.

• Technology and Artificial Intelligence must be ethical and sustainable; their developments must be designed and oriented to improve people’s work and lives. Data must be part of the solution and never the problem. Our commitment in this direction is clear, and as such, we will participate in and promote initiatives to that end. We are already working on our own code of ethics to apply to our algorithms.

Based on these three premises, we have redefined our value proposition: We are moving from data-driven logistics consulting to offering comprehensive solutions based on the entire data lifecycle, from capture to visualization, from big data to Artificial Intelligence. We are changing our name from LIS Solutions to LISDATA.

New Initiatives

In this new stage, which has been slowly forged, we want to support you more effectively and efficiently. We aspire to forge future-oriented alliances. To achieve this, we combine the technological potential of a magnificent team of engineers and data scientists with the experience and knowledge of a team of consultants specialized in different supply chain sectors. This combination allows us to better understand project needs, incorporating a strategic and business perspective.

We haven’t stopped. 2020 was a difficult year but, internally, a rewarding one. We are very excited and convinced about the direction we have taken, the update of our values, our purpose, and our brand platform. And this required a new suit to present ourselves to the world. A new visual identity that aims to show this path taken towards the future, and its journey as a team. A new logo and a new color palette, anchored to our origins while retaining our lifelong blue. The LIS blue.

This entire process, this journey, has also brought about much internal movement. In recent months, we have grown significantly. Our team, our great team, increased by 72% last year, and we continue to incorporate new talent, because if there is one thing we are convinced of, it is that the team is precisely the heart and soul of LIS.

Growth always presents a challenge that we face by defining our values, the pillars of our corporate culture, and by reviewing and adapting our labor policies, in an exercise of coherence, because we want to make LIS a place where everyone who wishes to join can grow, personally and professionally, feeling part of the journey. In this regard, we are committed to new values with another project, of which I will give you a glimpse.

We are going to launch an Artificial Intelligence academy project, where we will train LIS’s present and future talent, as well as our clients’ human teams, who are the true architects of success in transformation processes. We will also collaborate with educational and business entities to contribute to and reduce the technological knowledge gap that exists in our country today. It will also be a space for scientific dissemination and reflection on Artificial Intelligence and ethics, one of the great debates that we, as a society, need to address.

We were very eager to make all this and many other future projects public, which we will share with you here or through other channels. We are experiencing an exciting moment of change that we want you to be a part of.

We continue the journey we started seven years ago and hope to keep moving forward with you.

LISDATA, your allies for change.

Manuel Coterillo

CEO of LISDATA